The Standard, Miami

It would be easy to dismiss The Standard, Miami's upside-down logo, affixed to the original facade of this one-time motor lodge, as a kind of ostentatious irony. It would also be wrong. Sure, this ultra-trendy boutique hotel has been attracting the hipster crowd since it opened in 2005. But it's also completely earnest in its goal to turn the traditional hotel/spa experience on its head. Exhibit A: The communal spa, which encourages guests to unwind en masse à la traditional Turkish bathhouse (there's a hammam to prove it), rather than hole up in private rooms. Exhibit B: The video-art that loops on flat-screen TVs in all 105 rooms, along with the revolving cast of exhibitions installed throughout the hotel. Exhibit C: Amenities that include mood lighting, DVD libraries, and outdoor soaking tubs. Exhibit D, while indisputably healthy, might in fact be a tad predictable: the on-site restaurant prepares Mediterranean dishes using, wait for it, organic ingredients.

The Standard, Miami is part of André Balazs Properties and Design Hotels

Forbes Traveler - Miami's 15 Hottest Hotels - 2008

The Standard, Miami is located on the edge of Belle Isle, a largely residential island in Miami Beach's Biscayne Bay. It can be accessed by car by following the Venetian Causeway. Miami International Airport is about 20 minutes away; Fort Lauderdale International Airport, about 45.

The Standard, Miami
40 Island Avenue
Miami Beach, Florida, 33139
United States

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